Published on February 24, 2020
By Ty Downing, SkyNav™ 360
Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can be a challenge. The static images you show them are beautiful, but they don’t give a real sense of depth, space and proximity. You may have truly remarkable features in your community, like sunset parks, dog parks or hiking and biking trails, but these amenities need to be experienced to be truly appreciated. Moreover, you’re struggling to stand out in an ever-growing market—and are having trouble attracting prospects from a distance because they aren’t making the commitment to plan a visit in person.
These problems can be a thing of the past if you leverage immersive technology to introduce your planned community online. Immersive technology captures potential buyers’ attention, places them into the landscape, and allows them to interact with features in the surrounding landscape. You’ll generate high-caliber leads, attract out-of-town buyers (even before construction and development are complete)—all while saving your sales team time and money. There are emerging technology companies that provide immersive products such as 3D ground tours of homes using Matterport, or other similar services, however these are only fixed on showing the actual home, not the community. What if there were services out there that did both? An all-in-one immersive experience?
There are. These new services allow seamless experiences from the sky, to the ground, right into the home, an exciting new concept that brings mixed reality into the buying mix by using VR (Virtual Reality), AR (Augmented Reality), 3D objects and a host of digital assets into the experience. Here is the power of using sky to ground immersive technology.
An important question remains: Immersive tours and other WebVR technology may be interesting and fun, but does this type of marketing successfully motivate viewers to become homeowners? The statistics are truly encouraging.
Upscale North Carolina coastal community, St. James Plantation, used SkyNav technology to introduce online visitors to its amenities and experiences. Dan Kingsbury, Vice President of Sales and Marketing for St.James Plantation confirms that SkyNav has been a smashing success for his team.
“We have more showings booked as a result of SkyNav, and it’s only been live for 4 weeks,” said Kingsbury.
With immersive 360° technology, you can use many different tactics to promote, incentivize, and intrigue prospective homebuyers…all with increased bookings and sales as the result. Here are just a few ways this can be done.
There is no doubt about it…this technology is the ultimate shift in the immersive marketing experience for homebuyers contemplating life in a master-planned community. Your community can benefit from this one-of-a-kind user experience that’s guaranteed to convert viewers into customers.
With our own proprietary service SkyNav™, we’re taking virtual reality travel tours, and experience marketing to the next level for destination marketing with sky to ground 360° 3D tours that are incredibly immersive and VR ready for your potential travelers. For added immersive marketing, we are now offering AR (Augmented Reality) to truly offer a mixed reality experience for your visitors, leading them to convert. Learn more at SkyNav360.com.