PCR is an acronym for Private Communities Registry. We manage a unique real estate portal site that helps developers, builders, and real estate companies generate leads and web traffic from consumers searching for lifestyle communities.
It was nearly 30 years ago when we recognized the demand for a trusted and influential online resource that could help lifestyle-oriented buyers find the perfect community to call home. So in 1996, we launched PrivateCommunities.com — two years before Google was developed. You could say we’re the original real estate search engine!
To this day, PCR separates itself from other real estate sites by attracting buyers who start their search by looking for specific types of communities. While others emphasize only homes and property listings, our proven approach casts a wider (yet far more targeted) net.
In the world of digital marketing, organic search traffic is still king. Especially in the real estate industry, an investment in organic traffic yields exponential returns. Over the years, PCR built a strong reputation with all the major search engines as the most credible resource to research communities that offer amenities and lifestyle options for age-qualified buyers. As a result, our website has been optimized to attract homebuyers through keywords associated with lifestyles.
We could go on, but those are just a few examples of popular searches when prospective homebuyers begin looking for the perfect community to call home. And PCR remains at the top of organic listings on page 1 of Google and other search engines for all industry keywords and phrases. Today, in our truly digital world, the need for PCR is greater than ever. With almost every new home search starting online, we guarantee your lifestyle community is served up to your target audience when they’re actively looking, and promise to deliver the most qualified buyer leads you’ll find.
We are a third-party solution that can contribute to your overall marketing plan by helping you maintain a steady flow of informed and proactive leads looking to relocate from all over the country.
If you’re eager to generate more quality leads, produce legitimate referral traffic, and engage motivated buyers to help you sell more homes in your community, you won’t find a better partner than PCR.
Our users are primarily affluent homebuyers aged 45-65+. They are looking for primary homes and/or secondary vacation homes in amenity-rich master-planned lifestyle communities.
PCR receives 3.3+ million annual page views and 1.1+ million annual visits to our website. In addition, we have 50,000+ opt-in email subscribers.