New 2023 research report reveals insights on the behavior, motivations, and financial situations of age-qualified buyers looking for real estate in master-planned communities.

Learn about the importance of lead intelligence in real estate and find out how you can use it to close more deals.

Discover tips, trends, and best practices to help developers and real estate companies market their master-planned communities.

Find out how creating a strong community identity through technology can help increase engagement and sales.

Learn more about PCR’s most popular master-planned lifestyle communities of 2023. Broken down by state and region, there are 54 stunning communities from the nation’s top builders, developers, country clubs, and realtors that made this year’s list.

By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position their communities to stand out. As we enter the world of “selling” homes again, the role of lifestyle and, effectively marketing your lifestyle to prospects, has become increasingly more important. […]

By Carol Morgan, Founder & President, Denim Marketing Today’s homebuyers want more outdoor living, including walkability, greenspace, connectivity to nature and amenities. St. Bourke, Atlanta-based asset management and property development company, started thinking about placemaking and amenities differently after the pandemic. “COVID brought social isolation to the forefront and providing places that connect people versus […]

Users come to PrivateCommunities.com (PCR) in search of more than just a home…they come in search of a lifestyle. It’s through PCR’s master-planned community showcase pages that prospective homebuyers can search and learn about a community’s type (active adult, retirement, 55+, family-friendly), unique locations (near the beach, in the mountains, on a golf course), and […]

Thanks to longer wait times and higher prices, buyers are demanding a better customer experience. With NoviHome, you can know exactly what your buyers are thinking. Elevate the Buyer Experience In your custom-built app, leads can view all of your marketing material, keeping them interested in your brand while they wait. Agents can use NoviHome […]

Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales program, there are several key considerations. How will you generate leads online? And when they begin to come in, how will you keep track of them all…assign ownership…identify the source…and […]

Get a custom relocation report to see who’s moving to communities in your region! According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 76% of respondents are planning to relocate out of state, while just 8% say they will remain in the same state with their next move. The nearly 2,000 people […]

Homebuyers willing to spend more and wait longer for a home in their ideal master-planned community. Private Communities Registry (PCR), the trusted online resource for real estate shoppers interested in amenity-rich, master-planned lifestyle communities, has released its 2022 Survey of Homebuyers and Renters Researching Lifestyle Communities Report. The free, 27-page report reveals insight into the […]

In today’s digital age, more and more real estate businesses are taking advantage of new and innovative lead generation strategies. While some traditional outbound marketing methods like direct mail can still be effective, advanced technology used by many real estate lead generation services can help you attract more buyers and close more deals. But when […]

We recently announced the winners of our Top Communities of 2022. More than 50 master-planned lifestyle communities received “top community” honors—in several categories based on state/region. Here, we’ll spotlight the top Florida communities of 2022. Before we get into it, though, how did we determine which communities in Florida made our “best of” list? There […]

We’re in the midst of one of the hottest real estate markets ever. Some developers can’t build fast enough to keep up with demand, while others struggle with a lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. But […]

The way modern home shoppers want to tour homes is changing. They’re looking to experience new homes on their own, without a salesperson present, and on their schedule, even early mornings and late afternoons. Today’s sales teams also have changing needs. The number of interested home shoppers continues to rise, and many builders are understaffed […]

By Carol Morgan, Founder & President, Denim Marketing Gone are the days when a pool and a cabana were enough to excite homebuyers to purchase in an active adult community. Now the hot amenity is pickleball. This short-form activity is popular because it is easy to socialize and converse while playing and it is a […]

By Robert Cowes III, President & CEO, SmartTouch® Interactive Resort community development sales teams know all too well that capturing and keeping a buyer interested takes persistence, much like casting your line with just the right bait, again and again, to catch an elusive fish. The second home or resort real estate shopper is an […]

Consumers need a sense of place—and Xplorer from Cecilian Partners is the most interactive, immersive map experience available. It allows consumers to understand, visualize, and get excited about a community—whether it’s fully built out or still at dirt. The Xplorer Software Offers: Interactive Maps. Xplorer uses the Mapbox platform that allows for near-infinite customization, including […]

By Angela McKay, VP Customer Experience, Anewgo We hear over and over, that we need to improve the online experience for new home shoppers. We need to allow buyers to browse, shop, and find information easily. We need to be more like Amazon and Netflix, or Tesla. But what does that really mean? A new […]

By Leah Turner, Sales Coach & Trainer, Melinda Brody & Company As the Sales Coach & Trainer for Melinda Brody & Company, I have watched literally THOUSANDS of mystery video shops. I have seen it all….the good, the bad, and the REALLY ugly! I can typically tell within the first 10 minutes of watching a […]

How are you keeping your lifestyle community sales pipeline full? And perhaps more importantly, what’s the quality of leads you’re working with on a regular basis? Private Communities Registry (PCR) was tailormade more than 25 years ago to help master-planned lifestyle communities win more clicks. But not just any clicks — clicks that convert. With […]

Golf communities are back! Late last year, The Wall Street Journal reported that golf communities were seeing a resurgence in popularity, in large part due to some unforeseen effects of the pandemic. How COVID-19 Has Driven Interest in Golf Communities According to that same Wall Street Journal article, Americans played 10 million more rounds of […]

Are your community amenities keeping up with the trends and preferences of your buyers? Back in the day, everything seemed to revolve around golf courses and private country clubs. While today’s developers continue to see demand for more traditional golf communities, the array of amenities offered in the most successful communities has grown exponentially. And […]