New research reveals that today’s homebuyers don’t totally trust builders. This article shares five actions real estate companies can take to earn the trust of consumers.
Age targeting involves tailoring marketing efforts to specific age demographics. In this article, we will explore the reasons age-targeted marketing is vital in the real estate industry.
New 2023 research report reveals insights on the behavior, motivations, and financial situations of age-qualified buyers looking for real estate in master-planned communities.
Learn about the importance of lead intelligence in real estate and find out how you can use it to close more deals.
Discover tips, trends, and best practices to help developers and real estate companies market their master-planned communities.
Find out how creating a strong community identity through technology can help increase engagement and sales.
Learn more about PCR’s most popular master-planned lifestyle communities of 2023. Broken down by state and region, there are 54 stunning communities from the nation’s top builders, developers, country clubs, and realtors that made this year’s list.
By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position
By Carol Morgan, Founder & President, Denim Marketing Today’s homebuyers want more outdoor living, including walkability, greenspace, connectivity to nature and amenities. St. Bourke, Atlanta-based
Users come to PrivateCommunities.com (PCR) in search of more than just a home…they come in search of a lifestyle. It’s through PCR’s master-planned community showcase
Thanks to longer wait times and higher prices, buyers are demanding a better customer experience. With NoviHome, you can know exactly what your buyers are
Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales
Get a custom relocation report to see who’s moving to communities in your region! According to PCR’s recent survey of homebuyers and renters seeking lifestyle
Homebuyers willing to spend more and wait longer for a home in their ideal master-planned community. Private Communities Registry (PCR), the trusted online resource for
In today’s digital age, more and more real estate businesses are taking advantage of new and innovative lead generation strategies. While some traditional outbound marketing
We recently announced the winners of our Top Communities of 2022. More than 50 master-planned lifestyle communities received “top community” honors—in several categories based on
We’re in the midst of one of the hottest real estate markets ever. Some developers can’t build fast enough to keep up with demand, while
The way modern home shoppers want to tour homes is changing. They’re looking to experience new homes on their own, without a salesperson present, and
By Carol Morgan, Founder & President, Denim Marketing Gone are the days when a pool and a cabana were enough to excite homebuyers to purchase
By Robert Cowes III, President & CEO, SmartTouch® Interactive Resort community development sales teams know all too well that capturing and keeping a buyer interested
Consumers need a sense of place—and Xplorer from Cecilian Partners is the most interactive, immersive map experience available. It allows consumers to understand, visualize, and
By Angela McKay, VP Customer Experience, Anewgo We hear over and over, that we need to improve the online experience for new home shoppers. We
By Leah Turner, Sales Coach & Trainer, Melinda Brody & Company As the Sales Coach & Trainer for Melinda Brody & Company, I have watched
How are you keeping your lifestyle community sales pipeline full? And perhaps more importantly, what’s the quality of leads you’re working with on a regular
Golf communities are back! Late last year, The Wall Street Journal reported that golf communities were seeing a resurgence in popularity, in large part due
Are your community amenities keeping up with the trends and preferences of your buyers? Back in the day, everything seemed to revolve around golf courses
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