By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy. And while generating a ton of leads can be accomplished fairly easily, generating a significant amount of high-quality leads requires a much more refined strategy. Check out these tactics for […]

Most serious research starts during the holidays; December 26 is “Black Friday” for master-planned communities Warm-weather master-planned communities and other vacation home sellers are making a big mistake: By concentrating their marketing efforts in the spring, they’re missing the mark with interested buyers. According to Private Communities Registry (PCR)—a comprehensive online resource for real estate […]

By Rawle Murdy Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps you do just that. Here are three cost efficient marketing tactics from 2018 that you should continue in 2019. They will efficiently increase visibility to drive targeted top-of-funnel awareness and […]

Joe and Sue Smith are your classic baby boomers. Residents of Albany, NY, avid golfers, late 50s, and contemplating retirement. As they peer out their window at the frigid snowscape of a late-January day, the visions of soon retiring in the year-round golf paradise of the Sunbelt become more vivid. Florida? Arizona? The Coastal Carolinas, […]

Watch this brief overview of PCR to see how we generate leads and web traffic for master-planned lifestyle communities.