Quantcast is a free service that lets you check out the audience, interests, and demographics of visitors to over 100 million websites. “Measure + Advertise” is Quantcast’s tagline. While the data is not totally accurate just yet, Quantcast is working hard to give advertisers a peek behind the curtains. You can see whether websites are a […]

Run these basic Google Analytics reports on your community website at least monthly – or weekly when a marketing campaign is underway. 1. New Sessions, Returning Sessions & Users Keep it simple: view the 12-Month Sessions report often. That’s it. If your sessions spike up or seem low, consult your digital marketing gurus to explain. 2. Bounce Rate Always […]

Writing for the Web: 3 Tips for Success Research shows websites are less successful as marketing tools when text from print materials is shifted online. Both media use text and graphics, but people search for answers on the Internet and they search for stories in print. 3 Tips For Strengthening the Writing on Your Community’s Website: Rewrite. Don’t Recycle […]

Fact: Master-planned community marketing programs vanish when developers leave. This is a huge problem for property owners in private residential club communities because less marketingmeans lower demand for their homes and club memberships. To keep both property and club membership values strong in a competitive environment – a community needs effective marketing. That takes time, money and a strategy. Here’s […]

Last spring, Google Analytics quietly changed some of their reporting terminology – • Visits was renamed Sessions. • Unique Visitors was renamed Users. • Pages/Visit (also called Page Depth) was renamed Pages/Session (but is still called Page Depth in places). • Avg. Visit Duration (also called Time on Site) was renamed Avg. Session Duration.   In an April 16, 2014 blog post, Google explained that the change was made to allow the viewing […]