In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and other more intrusive forms of advertising began to emerge online, web users became desensitized to those forms of blatant advertising, while sponsorship performance continued to deliver results. This really has to […]

Here’s a clip from my interview with Barbara Corcoran where we talk about the benefits of buying in a “new” versus “established” community. The discussion centered around 55+ buyers. Ms. Corcoran suggests that “cautious” personality types are better off buying in a community where all amenities are in and “you really see what you get.” This is […]

While community marketers understand the importance of capturing and steering prospective buyers to the community’s website, they sometimes do not take advantage of Google Analytics and its free insights. Experts in using the free Google tool can create sophisticated reports that can take hours to assemble, but even a novice user of Google Analytics can determine where […]

Today’s innovative master-planned communities are hiring marketing directors, and more, to get the word out and attract new buyers. Why? According to the Community Associations Institute (CAI), communities spend upwards of $1 billion per week through more than 300,000 homeowners associations. That’s a big investment to protect. If you’re relying solely on word of mouth, goodwill […]