We recently announced the winners of our Top Communities of 2022. More than 50 master-planned lifestyle communities received “top community” honors—in several categories based on state/region. Here, we’ll spotlight the top Florida communities of 2022. Before we get into it, though, how did we determine which communities in Florida made our “best of” list? There […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]

We’re in the midst of one of the hottest real estate markets ever. Some developers can’t build fast enough to keep up with demand, while others struggle with a lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. But […]

The way modern home shoppers want to tour homes is changing. They’re looking to experience new homes on their own, without a salesperson present, and on their schedule, even early mornings and late afternoons. Today’s sales teams also have changing needs. The number of interested home shoppers continues to rise, and many builders are understaffed […]

By Carol Morgan, Founder & President, Denim Marketing Gone are the days when a pool and a cabana were enough to excite homebuyers to purchase in an active adult community. Now the hot amenity is pickleball. This short-form activity is popular because it is easy to socialize and converse while playing and it is a […]