By: Spencer Powell, Builder Funnel It’s a noisy world out there.  Marketing your new community can be tough.  Consumers are hit with so much information, so many ads, and they are bombarded with posts on social media. So, how can you flip the script and have your potential buyers actually seeking you out? Enter lifestyle […]

By Ty Downing, SkyNav™ 360 Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can be a challenge. The static images you show them are beautiful, but they don’t give a real sense of depth, space and proximity. You may have truly remarkable features in […]

By Bill Fife, Melrose Lifestyle Services The overriding priority for any developer planning a new residential or vacation rental community is to guarantee strong and continual home sales in their budding development. Doing so creates a sense of dynamic momentum, with new homeowners and investors becoming developers’ greatest allies in drumming up future interest and […]

By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally hard. It was a literal game of telephone – customers were on their own, blindly calling restaurants hoping for an opening. The problem actually started at the restaurants. Turns out, […]

By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As you well know, private communities are not the only ones selling private community experiences anymore. Hotels and other formidable competitors are leveraging their power to offer exclusive and unforgettable “member” […]