By: Kathy Heil, Partner, StoryTeller Media + Communications When it comes to attracting buyers, enticing prospective members, and raising community awareness, video is arguably the most powerful and persuasive medium private club marketers have at their disposal today. Video sets you apart from your competitors and helps prospective buyers fall in love with your community. […]

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis. Until March 2020, the new-home market was on fire. “Spring” selling season started way back in December 2019, and many builders were seeing record numbers of leads and sales. […]

Looking for a new home to buy or rent is an exciting time in a person’s life. It’s the perfect way to unveil a new beginning and the best time to find exactly what you want and need to live comfortably. Generally, house hunting is a process filled with interesting homes, funny anecdotes, and the […]

Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit […]

From the outset of the pandemic, it was clear that certain companies would have to change the way they do business to stay afloat. More restaurants offering carry-out options, clothing companies manufacturing masks — alternative business models are appearing everywhere in response to the changing landscape. For homebuilders and developers, there really is no alternate […]