By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d likely conjure up an image of an oversized, cumbersome, ATM-like chunk of hardware that leads users through a clunky, push-button-driven experience. And that mental picture is only natural, since that’s […]

Do you recognize that logo?  If you’re not seeing it at least once a week when you log in for your routine web traffic check-up, you’re missing out.  Missing out on valuable (and free!) data that can measure the performance of your master-planned community website and educate you with insights to improve your marketing efforts. […]

By Immersion Active Geotargeting has been around long before it became a buzz word for digital advertising. It’s what marketers do every time they send a direct mail piece or place an ad in a local newspaper. However, many active adult communities often struggle targeting their ideal buyer when that buyer lives outside a 50-75 […]

By Jane Marie O’Connor Higher profitability is the ultimate result when developers and builders focus on segmentation, a necessary but most overlooked component in today’s success stories. When segmentation is applied with knowledge and purpose utilizing sophisticated tracking methodologies, analysis of the resulting metrics can help laser focus product and messaging like never before. It’s […]

Home builders and developers are beginning to realize how much online leads can positively impact their bottom lines. Understanding the buyer’s funnel and your conversion numbers are critical to getting the most out of your campaigns. Click the image below for an infographic that demonstrates all the ways a CRM can work magic for your […]

By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The truth is, many sales professionals often don’t understand the buying motives of this demographic well enough to help them move faster. It’s easy to understand the motives of a buyer […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]

By Lasso New Benchmarks of Online Success A recent Professional Builder article unveiled the latest indicators of online sales success for the new home industry. And it’s no surprise that as home builders and developers analyze their data and improve their campaigns, some benchmarks are getting higher. Here’s a recap from the article: 100% of […]

By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy. And while generating a ton of leads can be accomplished fairly easily, generating a significant amount of high-quality leads requires a much more refined strategy. Check out these tactics for […]

Most serious research starts during the holidays; December 26 is “Black Friday” for master-planned communities Warm-weather master-planned communities and other vacation home sellers are making a big mistake: By concentrating their marketing efforts in the spring, they’re missing the mark with interested buyers. According to Private Communities Registry (PCR)—a comprehensive online resource for real estate […]