By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position their communities to stand out. As we enter the world of “selling” homes again, the role of lifestyle and, effectively marketing your lifestyle to prospects, has become increasingly more important. […]

By Carol Morgan, Founder & President, Denim Marketing Today’s homebuyers want more outdoor living, including walkability, greenspace, connectivity to nature and amenities. St. Bourke, Atlanta-based asset management and property development company, started thinking about placemaking and amenities differently after the pandemic. “COVID brought social isolation to the forefront and providing places that connect people versus […]

Users come to PrivateCommunities.com (PCR) in search of more than just a home…they come in search of a lifestyle. It’s through PCR’s master-planned community showcase pages that prospective homebuyers can search and learn about a community’s type (active adult, retirement, 55+, family-friendly), unique locations (near the beach, in the mountains, on a golf course), and […]

Thanks to longer wait times and higher prices, buyers are demanding a better customer experience. With NoviHome, you can know exactly what your buyers are thinking. Elevate the Buyer Experience In your custom-built app, leads can view all of your marketing material, keeping them interested in your brand while they wait. Agents can use NoviHome […]

Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales program, there are several key considerations. How will you generate leads online? And when they begin to come in, how will you keep track of them all…assign ownership…identify the source…and […]

Get a custom relocation report to see who’s moving to communities in your region! According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 76% of respondents are planning to relocate out of state, while just 8% say they will remain in the same state with their next move. The nearly 2,000 people […]

Homebuyers willing to spend more and wait longer for a home in their ideal master-planned community. Private Communities Registry (PCR), the trusted online resource for real estate shoppers interested in amenity-rich, master-planned lifestyle communities, has released its 2022 Survey of Homebuyers and Renters Researching Lifestyle Communities Report. The free, 27-page report reveals insight into the […]

In today’s digital age, more and more real estate businesses are taking advantage of new and innovative lead generation strategies. While some traditional outbound marketing methods like direct mail can still be effective, advanced technology used by many real estate lead generation services can help you attract more buyers and close more deals. But when […]

We recently announced the winners of our Top Communities of 2022. More than 50 master-planned lifestyle communities received “top community” honors—in several categories based on state/region. Here, we’ll spotlight the top Florida communities of 2022. Before we get into it, though, how did we determine which communities in Florida made our “best of” list? There […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]