According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 75% of respondents are considering relocating out of state, while just 10% plan to move to a new neighborhood in their current state.  Whether they choose to stay close to home and remain near family, or move across state lines in favor of […]

By: Spencer Powell, Builder Funnel It’s a noisy world out there.  Marketing your new community can be tough.  Consumers are hit with so much information, so many ads, and they are bombarded with posts on social media. So, how can you flip the script and have your potential buyers actually seeking you out? Enter lifestyle […]

By NoviHome With consumers spending increasing amounts of time on their mobile phones and marketers across all industries focusing intensely on their buyers’ experience, the need for an app-based, customer-centric experience has never been greater. During a CXPA (Customer Experience Professionals Association) webinar, then President & CEO of Mercedes-Benz USA, Steve Cannon remarked that, “customer […]

By Ty Downing, SkyNav™ 360 Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can be a challenge. The static images you show them are beautiful, but they don’t give a real sense of depth, space and proximity. You may have truly remarkable features in […]

By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As you well know, private communities are not the only ones selling private community experiences anymore. Hotels and other formidable competitors are leveraging their power to offer exclusive and unforgettable “member” […]

By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally hard. It was a literal game of telephone – customers were on their own, blindly calling restaurants hoping for an opening. The problem actually started at the restaurants. Turns out, […]

Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and influential generation as we head into 2020.  They control more than two-thirds of the nation’s disposable income, 70% of its financial assets, and account for 32% of our home sales. […]

By Bill Fife, Melrose Lifestyle Services The overriding priority for any developer planning a new residential or vacation rental community is to guarantee strong and continual home sales in their budding development. Doing so creates a sense of dynamic momentum, with new homeowners and investors becoming developers’ greatest allies in drumming up future interest and […]

By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d likely conjure up an image of an oversized, cumbersome, ATM-like chunk of hardware that leads users through a clunky, push-button-driven experience. And that mental picture is only natural, since that’s […]

Do you recognize that logo?  If you’re not seeing it at least once a week when you log in for your routine web traffic check-up, you’re missing out.  Missing out on valuable (and free!) data that can measure the performance of your master-planned community website and educate you with insights to improve your marketing efforts. […]