The COVID-19 pandemic has shaped what “community” looks like for most everyone. With all the time apart, people are craving interaction and new ways to connect. Safety, wellness and connection—as they relate to home and communities—have moved to the forefront as homebuyers reconsider what they now want and need most from their homes and outdoor […]

Peter DayotManaging DirectorPublicus Community It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM……. In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of […]

When it comes to attracting buyers, enticing prospective members, and raising community awareness, video is arguably the most powerful and persuasive medium private club marketers have at their disposal today. Video sets you apart from your competitors and helps prospective buyers fall in love with your community. But actually creating marketing videos for your community […]

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis. Until March 2020, the new-home market was on fire. “Spring” selling season started way back in December 2019, and many builders were seeing record numbers of leads and sales. […]

Looking for a new home to buy or rent is an exciting time in a person’s life. It’s the perfect way to unveil a new beginning and the best time to find exactly what you want and need to live comfortably. Generally, house hunting is a process filled with interesting homes, funny anecdotes, and the […]

Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit […]

From the outset of the pandemic, it was clear that certain companies would have to change the way they do business to stay afloat. More restaurants offering carry-out options, clothing companies manufacturing masks — alternative business models are appearing everywhere in response to the changing landscape. For homebuilders and developers, there really is no alternate […]

E-commerce is rapidly progressing as the world navigates COVID-19. A recent article in Forbes magazine citing statistics from a report published by Adobe shows online spending in May hit $82.5 billion, up 77% year-over-year. According to Adobe, it would have taken between 4 and 6 years to get to the levels that we saw in […]

Over the last few years, there has been a significantincrease in lawsuits with companies being sued because their websites do not meet current accessibility standards.  This increase in legal activity is getting the attention of many of our home builder and retailer clients. The obvious question that is being asked is, “What do I need to […]

By NoviHome With consumers spending increasing amounts of time on their mobile phones and marketers across all industries focusing intensely on their buyers’ experience, the need for an app-based, customer-centric experience has never been greater. During a CXPA (Customer Experience Professionals Association) webinar, then President & CEO of Mercedes-Benz USA, Steve Cannon remarked that, “customer […]