Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales program, there are several key considerations. How will you generate leads online? And when they begin to come in, how will you keep track of them all…assign ownership…identify the source…and […]

Consumers need a sense of place—and Xplorer from Cecilian Partners is the most interactive, immersive map experience available. It allows consumers to understand, visualize, and get excited about a community—whether it’s fully built out or still at dirt. The Xplorer Software Offers: Interactive Maps. Xplorer uses the Mapbox platform that allows for near-infinite customization, including […]

There are emerging technology companies that provide immersive products such as 3D ground tours of homes, however these are only fixed on showing the actual home, not the community. What if there were services out there that did both? An all-in-one immersive experience? SKYNAV provides a seamless experience from the sky, to the ground, right […]

By NoviHome With consumers spending increasing amounts of time on their mobile phones and marketers across all industries focusing intensely on their buyers’ experience, the need for an app-based, customer-centric experience has never been greater. During a CXPA (Customer Experience Professionals Association) webinar, then President & CEO of Mercedes-Benz USA, Steve Cannon remarked that, “customer […]

By: Spencer Powell, Builder Funnel It’s a noisy world out there.  Marketing your new community can be tough.  Consumers are hit with so much information, so many ads, and they are bombarded with posts on social media. So, how can you flip the script and have your potential buyers actually seeking you out? Enter lifestyle […]

By Ty Downing, SkyNav™ 360 Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can be a challenge. The static images you show them are beautiful, but they don’t give a real sense of depth, space and proximity. You may have truly remarkable features in […]

By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally hard. It was a literal game of telephone – customers were on their own, blindly calling restaurants hoping for an opening. The problem actually started at the restaurants. Turns out, […]

By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d likely conjure up an image of an oversized, cumbersome, ATM-like chunk of hardware that leads users through a clunky, push-button-driven experience. And that mental picture is only natural, since that’s […]

Do you recognize that logo?  If you’re not seeing it at least once a week when you log in for your routine web traffic check-up, you’re missing out.  Missing out on valuable (and free!) data that can measure the performance of your master-planned community website and educate you with insights to improve your marketing efforts. […]

By Immersion Active Geotargeting has been around long before it became a buzz word for digital advertising. It’s what marketers do every time they send a direct mail piece or place an ad in a local newspaper. However, many active adult communities often struggle targeting their ideal buyer when that buyer lives outside a 50-75 […]