PCR’s competitive advantage comes from connecting buyers with communities based on things like lifestyle, amenities, and location. Unlike other real estate sites that focus on homes and property listings, PrivateCommunities.com has a long-standing reputation with major search engines and leads the way in SEO and SEM for all lifestyle community keywords and phrases (golf communities, pickleball communities, lakefront, 55-plus, active adult, retirement, and so on). In essence, the communities featured on PCR dominate organic search results by appearing on page 1 of Google and other search engines.
Our users are primarily affluent homebuyers aged 45-65+. They are looking for primary homes and/or secondary vacation homes in amenity-rich master-planned lifestyle communities.
PCR has 30,000+ opt-in email subscribers.
No. We are a third-party real estate web portal that can contribute to your overall marketing plan by helping your community connect with qualified buyers, generate leads, and drive referral traffic.
When you partner with PCR, you get an optimized showcase page that includes a compelling overview of your community with contact forms where users can request more information. When prospective buyers fill out the form on your community showcase, the lead is delivered to you in real-time. On average, our website generates several thousand leads each month.
When users fill out the contact form on your showcase page, the lead is immediately delivered to your inbox. If applicable, we can also set up a custom lead feed to your CRM. Much more than just names and addresses, PCR lead reports give you real data with everything you need to know about your prospects. We also send you monthly activity reports with insights about sales leads, web and social traffic, and more. Simply put, we tell you exactly how much interest we’re generating for your advertising dollars.
No. When a prospect fills out the information request form on your community showcase page, the lead is passed directly to you. Our clients also receive monthly activity reports with details on leads generated and page performance, and have 24/7/365 access to PCR Admin for on-demand detailed data and reporting.
No. The leads generated through your showcase page are yours. However, PCR visitors can request information from more than one community as they browse the site.
Yes! PCR has built an active list of 30,000+ opt-in email subscribers, all interested in learning more about living in a lifestyle community. Many of our clients take advantage of this engaged audience by purchasing premium placements in our bi-weekly newsletter, and/or dedicated email sends that spotlight only their community.
Yes. We understand the importance of lead capture and lead tracking. Leads are distributed in real-time via email to your community representatives, and PCR can make lead capture even easier by setting up an automated lead feed into your CRM. Some of the CRM platforms we currently work with include:
No. PrivateCommunities.com differentiates itself from other real estate websites by focusing on a community’s lifestyle and amenity offerings. Our partners do, however, include information on homes and homesites within their community and have the opportunity to include property listings on their showcase page.
Yes. Each community showcase page includes three free property listings. More property listings are available depending on your plan.
Yes. In addition to a photo gallery, each showcase page can feature a client-provided video that spotlights your community.
Yes. We encourage our community partners to send us announcements and press releases. As part of your partnership, we will post and promote your announcements in the Community News section of our website.
Yes. Each community showcase page includes a review section so you can invite your residents to write a review for a boost in performance. Reviews will only post with your approval.
Yes. PCR uses the National Change of Address (NCOA) to confirm relocations. By regularly processing our database of contacts through NCOA, we can plot relocations and use the data to demonstrate the proven results produced for our community partners.
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