How do I add a community?
The PCR team does the heavy lifting. Our expert team writes the copy, embeds your community video, sizes your community images and sets up all required reporting.
1
Your Community Page
PCR does all the work for you. Our in-house team creates a search engine optimized webpage detailing your community’s lifestyle, amenities, and homes for sale. Each community receives a full page with a link to your website and lead capture forms that make it easy for prospects to request information.
2
Reach Your Targeted Audience
We position your community in front of qualified homebuyers searching for lifestyle communities in the United States and international locations. PCR reaches these buyers through top-ranking search results, paid advertising, a bi-weekly newsletter, and search functions on our site. Our strategy helps your community rank on page one of Google and other search engines for the keywords that you’re missing out on.
3
Lead Generation
Our platform is designed to convert leads. On your community page, prospective homebuyers request information by filling out forms that are sent in real time to community representatives. The same forms are included on the discovery packages and
property listings.
4
Lead Feed
We understand the importance of lead capture and lead tracking. Leads are distributed in real time via email to your sales team, and PCR makes lead capture even easier by setting up an XML lead feed into your CRM.
5
Reporting
Our reports are designed for busy marketers. We send your monthly activity with detailed data about sales leads, demographics, and web traffic. Simply put, we tell you exactly how much interest that we are generating for your advertising dollars.
