Our audience of age-qualified, affluent homebuyers submit information requests on a community showcase page and the leads are sent to your CRM and sales team in real time.
A link to your community site from a PCR showcase page provides big boosts in referral traffic, with recommended UTM tracking to monitor engagement from our audience.
A PCR showcase puts your community directly in front of motivated and proactive buyers that start their search with a focus on lifestyles like golf, 55+, waterfront, and more.
Our in-house team creates a search-optimized webpage detailing your community’s lifestyle, amenities, and homes for sale. This includes full production by our professional SEO journalist, photo gallery and video, link to your website and social media, Google Map, and “Discovery Package/Stay and Play” details page if applicable.
Each showcase page features prominent lead capture forms. When a prospect requests information, you will receive the leads in real time via email. If you have a CRM, our team will set up a custom lead feed to further streamline delivery. You’ll also have 24/7 access to robust reporting tools and receive monthly activity reports with detailed data about sales leads and web traffic.
Your community will receive a complimentary placement in our email newsletter to 50,000+ opt-in subscribers and potential homebuyers.
In addition to promoting your major community announcements on our website and social media, we run regular PPC and social media ads that generate continuous and targeted traffic to our site and your showcase.
Varies based on term, region, and multi-community discounts.
As a complement to your showcase page, you can choose from several premium placements in our bi-weekly newsletter which is sent to 50,000 opt-in subscribers who are actively interested in moving to a lifestyle community.
Primary Position: $825
Secondary Position: $650
Discovery Position: $500
Featured Position: $275
With this add-on advertising option, PCR will send an email to our subscribers that spotlights your community—and only your community. This is a great opportunity to build brand awareness and receive a quick surge of interested leads by speaking directly to lifestyle buyers about all the features and benefits of your community.
Rate: $2,975
601 21st Street, Suite 300 | Vero Beach, FL 32960 | 1-800-875-3072 | info@privatecommunities.com
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Primary - $825
Secondary - $650
Discovery - $500
Featured - $275
