We’ve found that buyers intent on doing their own research for a private, amenity-rich community are the ones that visit PCR. We call them “educated buyers.” They come to a property with a tremendous amount of knowledge and familiarity from the very beginning. The educated buyer has changed the sales cycle. By using a listing on PCR, we are providing these buyers with a third-party informational resource while allowing us to control and/or provide the appropriate and consistent brand messaging for our clients.