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When the Market Cools, it’s Time to Expand Your Digital Footprint

Published on August 26, 2021

How are you keeping your lifestyle community sales pipeline full? And perhaps more importantly, what’s the quality of leads you’re working with on a regular basis?

Private Communities Registry (PCR) was tailormade more than 25 years ago to help master-planned lifestyle communities win more clicks. But not just any clicks — clicks that convert. With page-one Google search results, paid advertising, a bi-weekly newsletter, and social media marketing, PCR highlights your community’s lifestyle and delivers leads charged to take action.

But don’t just take our word for it. Read on to see what your industry peers have to say…

Dominate Organic Search Results

Recent PCR research revealed that 94% of lifestyle community homebuyers use the Internet to conduct research. Even better? Of the 1.1 million visitors to PCR’s website over the past 12 months, 71% came through organic search. And because organic traffic has no direct media costs and provides substantial ROI, it’s considered the holy grail of online marketing.

“I have used PCR for many amenity and club communities over the years and continue to recommend it. They keep it, and my clients (Connestee Falls, Grand Haven, and Mariner Sands Country Club), at the top of search engine results and deliver consistent quality leads.”—Jim Doyle, Principal, REDdot Marketing

“PCR is our best source for traffic and leads for advertising on the internet. We show up on all the search engines. Excellent!”—Maureen Reeder, Indian River Colony Club

“Since we partnered with PCR to highlight Waterways in 2011, our national exposure has tripled due to their ability to bring in qualified buyers from outside our local market. They have helped bring overall awareness to our community, and leverage their technology and website platforms to create highly engaging audiences seeking the best locations and communities in the United States and beyond. If you want to enhance your community’s presence, the team at PCR provides the ultimate in value and customer service.”—Lonnie Kinlaw, Director of Sales, Waterways

Achieve Hyper-Focused Lead Generation

For lifestyle community marketing, it’s not always about more leads—but better leads. Targeted lead generation is the name of the game, as lifestyle buyers are searching for amenities first, and homes second. So when someone looking for “golf communities with fitness centers in Arizona” enters your pipeline—they’re already qualified and ready to roll.

“As a private gated community that is highly-amenitized, we attract a higher end buyer who values excellent golf, tennis, boating—basically, those looking for a ‘lifestyle’ community—and PCR consistently delivers.”— Laura McCarthy, Director of Marketing and Communications, Dataw Island

“Unlike many other websites, we receive extremely targeted leads to our website as well as directly to our sales consultants. When we talk to these leads they are true interested buyers, much better quality than you sometimes receive with other larger real estate websites. I have recommended PCR to other marketing managers within our company as a great source of leads and continue to see positive results.”—Ashley Coleman, Group Marketing Manager, K. Hovnanian Homes

“PCR has been a powerful marketing partner in helping us to reach potential prospects. We receive more of the ‘serious’ and less of the ‘curious’ as it relates to incoming leads.”—Brian Merbler, Director of Sales & Marketing, Ballen Isles Country Club

“The prospects you drive to our sales teams typically have already made a decision to pursue a resort property or second home. So, they are two or three steps ahead of those that are captured from other media placements.”—Robert Cowes, President & Co-Founder, SmartTouch Interactive

Gain a Deeper Understanding of Your Prospects

In real estate community marketing, it’s all for naught if you can’t convert leads to sales. Much more than just names and addresses, PCR reports give you detailed demographic insights, such as income, education, occupation, and home value—sent via monthly email reports or delivered in real-time with an optional XML lead feed directly to your CRM.

“Your monthly breakdown as to demographics of prospects is as helpful as it is interesting. You work tirelessly to send us the most well-qualified prospects. We highly recommend your services to all Realtors and look forward to continuing our long and profitable relationship.”—Alfred A. Stein, Broker, HR Properties at Harbor Ridge

“The detailed reporting on the leads is invaluable and helps make my job a lot easier. The way the leads feed right into our CRM allows me more time to follow up with the clients instead of worrying about entering their data. We spend advertising money with several different online companies, but I truly believe we get the most out of our dollar with PCR.”—Lisa Matlack, Realtor & Marketing Director

“The best lead is one with a phone number and email address! The majority of leads that we receive from PCR not only have both contacts but often include a mailing address making for a clean database of excellent leads. This year alone we have converted 18% of incoming leads to onsite traffic and that has resulted in two sales.”—Bethany Kempf, Online Sales Manager, ICI Homes

Reach Buyers Actively Seeking Lifestyle Communities

Your peers (and competitors) are seeing big results and exponential ROI with PCR. If you’d like to join the country’s top builders, developers, communities, clubs, realtors, and real estate ad agencies with a community spotlight page, request more information today!

“On behalf of Orchid Island Golf & Beach Club and Orchid Island Realty, we cannot express enough how thrilled we are to be featured on PCR. For the low yearly fee compared to other advertising the value is limitless. Advertising with PCR just makes perfect sense. As long as PCR is around, they have a customer for life.”—Shirley Reul, Marketing Director

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