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When the Market Cools, it’s Time to Expand Your Digital Footprint

Published on August 26, 2021

How are you keeping your lifestyle community sales pipeline full? And perhaps more importantly, what’s the quality of leads you’re working with on a regular basis?

Private Communities Registry (PCR) was tailormade more than 25 years ago to help master-planned lifestyle communities win more clicks. But not just any clicks — clicks that convert. With page-one Google search results, paid advertising, a bi-weekly newsletter, and social media marketing, PCR highlights your community’s lifestyle and delivers leads charged to take action.

But don’t just take our word for it. Read on to see what your industry peers have to say…

Dominate Organic Search Results

Recent PCR research revealed that 94% of lifestyle community homebuyers use the Internet to conduct research. Even better? Of the 1.1 million visitors to PCR’s website over the past 12 months, 71% came through organic search. And because organic traffic has no direct media costs and provides substantial ROI, it’s considered the holy grail of online marketing.

“Since we partnered with PCR to highlight Waterways in 2011, our national exposure has tripled due to their ability to bring in qualified buyers from outside our local market. They have helped bring overall awareness to our community, and leverage their technology and website platforms to create highly engaging audiences seeking the best locations and communities in the United States and beyond. If you want to enhance your community’s presence, the team at PCR provides the ultimate in value and customer service.”—Lonnie Kinlaw, Director of Sales, Waterways

Achieve Hyper-Focused Lead Generation

For lifestyle community marketing, it’s not always about more leads—but better leads. Targeted lead generation is the name of the game, as lifestyle buyers are searching for amenities first, and homes second. So when someone looking for “golf communities with fitness centers in South Carolina” enters your pipeline—they’re already qualified and ready to roll.

“As a private gated community that is highly-amenitized, we attract a higher end buyer who values excellent golf, tennis, boating—basically, those looking for a ‘lifestyle’ community—and PCR consistently delivers.”— Laura McCarthy, Director of Marketing and Communications, Dataw Island

“Unlike many other websites, we receive extremely targeted leads to our website as well as directly to our sales consultants. When we talk to these leads they are true interested buyers, much better quality than you sometimes receive with other larger real estate websites. I have recommended PCR to other marketing managers within our company as a great source of leads and continue to see positive results.”—Ashley Coleman, Vice President of Marketing, West Group, K. Hovnanian Homes

Gain a Deeper Understanding of Your Prospects

In real estate community marketing, it’s all for naught if you can’t convert leads to sales. Much more than just names and addresses, PCR reports give you detailed demographic insights, such as income, education, occupation, and home value—sent via monthly email reports or delivered in real-time with an optional XML lead feed directly to your CRM.

“The best lead is one with a phone number and email address! The majority of leads that we receive from PCR not only have both contacts but often include a mailing address making for a clean database of excellent leads. This year alone we have converted 18% of incoming leads to onsite traffic and that has resulted in two sales.”—Bethany Kempf, Online Sales Manager, ICI Homes

“The prospects you drive to our sales teams typically have already made a decision to pursue a resort property or second home. So, they are two or three steps ahead of those that are captured from other media placements.”—Robert Cowes, President & Co-Founder, SmartTouch Interactive

Reach Buyers Actively Seeking Lifestyle Communities

Your peers (and competitors) are seeing big results and exponential ROI with PCR. If you’d like to join the country’s top builders, developers, communities, clubs, realtors, and real estate ad agencies with a community spotlight page, request more information today!

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“On behalf of Orchid Island Golf & Beach Club and Orchid Island Realty, we cannot express enough how thrilled we are to be featured on PCR. For the low yearly fee compared to other advertising the value is limitless. Advertising with PCR just makes perfect sense. As long as PCR is around, they have a customer for life.”—Shirley Reul, Marketing Director

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