By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The truth is, many sales professionals often don’t understand the buying motives of this demographic well enough to help them move faster. It’s easy to understand the motives of a buyer […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]

By Lasso New Benchmarks of Online Success A recent Professional Builder article unveiled the latest indicators of online sales success for the new home industry. And it’s no surprise that as home builders and developers analyze their data and improve their campaigns, some benchmarks are getting higher. Here’s a recap from the article: 100% of […]

By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy. And while generating a ton of leads can be accomplished fairly easily, generating a significant amount of high-quality leads requires a much more refined strategy. Check out these tactics for […]

By Rawle Murdy Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps you do just that. Here are three cost efficient marketing tactics from 2018 that you should continue in 2019. They will efficiently increase visibility to drive targeted top-of-funnel awareness and […]

Fact: Master-planned community marketing programs vanish when developers leave. This is a huge problem for property owners in private residential club communities because less marketingmeans lower demand for their homes and club memberships. To keep both property and club membership values strong in a competitive environment – a community needs effective marketing. That takes time, money and a strategy. Here’s […]

Several effective and preferred Customer Relationship Management (CRM) systems can be found under B2B Resources on Community Sales & Marketing News. All CRM systems can help sell new and existing homes in master-planned communities. They collect useful information, but how marketers and sales people use it makes all the difference. CEO Michael Worthington of North Carolina-based brightdoor Systems, Inc., took […]

In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and other more intrusive forms of advertising began to emerge online, web users became desensitized to those forms of blatant advertising, while sponsorship performance continued to deliver results. This really has to […]