By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As you well know, private communities are not the only ones selling private community experiences anymore. Hotels and other formidable competitors are leveraging their power to offer exclusive and unforgettable “member” […]

By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally hard. It was a literal game of telephone – customers were on their own, blindly calling restaurants hoping for an opening. The problem actually started at the restaurants. Turns out, […]

By Bill Fife, Melrose Lifestyle Services The overriding priority for any developer planning a new residential or vacation rental community is to guarantee strong and continual home sales in their budding development. Doing so creates a sense of dynamic momentum, with new homeowners and investors becoming developers’ greatest allies in drumming up future interest and […]

Do you recognize that logo?  If you’re not seeing it at least once a week when you log in for your routine web traffic check-up, you’re missing out.  Missing out on valuable (and free!) data that can measure the performance of your master-planned community website and educate you with insights to improve your marketing efforts. […]

Home builders and developers are beginning to realize how much online leads can positively impact their bottom lines. Understanding the buyer’s funnel and your conversion numbers are critical to getting the most out of your campaigns. Click the image below for an infographic that demonstrates all the ways a CRM can work magic for your […]

By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The truth is, many sales professionals often don’t understand the buying motives of this demographic well enough to help them move faster. It’s easy to understand the motives of a buyer […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]

By Lasso New Benchmarks of Online Success A recent Professional Builder article unveiled the latest indicators of online sales success for the new home industry. And it’s no surprise that as home builders and developers analyze their data and improve their campaigns, some benchmarks are getting higher. Here’s a recap from the article: 100% of […]

By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy. And while generating a ton of leads can be accomplished fairly easily, generating a significant amount of high-quality leads requires a much more refined strategy. Check out these tactics for […]

By Rawle Murdy Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps you do just that. Here are three cost efficient marketing tactics from 2018 that you should continue in 2019. They will efficiently increase visibility to drive targeted top-of-funnel awareness and […]