Published on September 26, 2022
By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position their communities to stand out. As we enter the world of “selling” homes again, the role of lifestyle and, effectively marketing your lifestyle to prospects, has become increasingly more important. […]
Published on September 8, 2022
By Carol Morgan, Founder & President, Denim Marketing Today’s homebuyers want more outdoor living, including walkability, greenspace, connectivity to nature and amenities. St. Bourke, Atlanta-based asset management and property development company, started thinking about placemaking and amenities differently after the pandemic. “COVID brought social isolation to the forefront and providing places that connect people versus […]
Published on July 5, 2022
Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales program, there are several key considerations. How will you generate leads online? And when they begin to come in, how will you keep track of them all…assign ownership…identify the source…and […]
Published on April 19, 2022
nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]
Published on September 14, 2021
By Leah Turner, Sales Coach & Trainer, Melinda Brody & Company As the Sales Coach & Trainer for Melinda Brody & Company, I have watched literally THOUSANDS of mystery video shops. I have seen it all….the good, the bad, and the REALLY ugly! I can typically tell within the first 10 minutes of watching a […]
Published on May 10, 2021
Every day, 10,000 more baby boomers reach retirement age, and by 2030, one in five Americans will be 65 years of age or older. The population of seniors looking for a place to call home and settle in for their Golden Years and beyond is immense — and growing exponentially. With many senior living community […]
Published on December 8, 2020
The COVID-19 pandemic has shaped what “community” looks like for most everyone. With all the time apart, people are craving interaction and new ways to connect. Safety, wellness and connection—as they relate to home and communities—have moved to the forefront as homebuyers reconsider what they now want and need most from their homes and outdoor […]
Published on June 23, 2020
Over the last few years, there has been a significantincrease in lawsuits with companies being sued because their websites do not meet current accessibility standards. This increase in legal activity is getting the attention of many of our home builder and retailer clients. The obvious question that is being asked is, “What do I need to […]
Published on February 24, 2020
By NoviHome With consumers spending increasing amounts of time on their mobile phones and marketers across all industries focusing intensely on their buyers’ experience, the need for an app-based, customer-centric experience has never been greater. During a CXPA (Customer Experience Professionals Association) webinar, then President & CEO of Mercedes-Benz USA, Steve Cannon remarked that, “customer […]
Published on February 24, 2020
According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 76% of respondents are considering relocating out of state, while just 10% plan to move to a new neighborhood in their current state. Whether they choose to stay close to home and remain near family, or move across state lines in favor of […]