Explore insights from PCR’s 2026 report on 55+ homebuyers and active adult buyers—and what it means for master-planned community marketing.
PCR’s 2025 Survey Report unveils insights into the behaviors, motivations, and purchasing plans of retirees and pre-retirees searching for their ideal community.
Read about the five mistakes real estate agents make when working with homebuilders to sell new construction homes in 55+ active adult communities and how to avoid them.
Age targeting involves tailoring marketing efforts to specific age demographics. In this article, we will explore the reasons age-targeted marketing is vital in the real estate industry.
Find out how creating a strong community identity through technology can help increase engagement and sales.
By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position
Thanks to longer wait times and higher prices, buyers are demanding a better customer experience. With NoviHome, you can know exactly what your buyers are
Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales
In today’s digital age, more and more real estate businesses are taking advantage of new and innovative lead generation strategies. While some traditional outbound marketing
nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some
