Web-savvy real estate shoppers who research master-planned communities online make several key decisions during the research phase. While engaging these top of funnel leads, baseline
Top of funnel leads are individuals just starting their search for a master-planned community and they share a common bond: research. Prospects in the ‘research‘ phase are not
Editor’s Note: We’re all guilty of it – using industry terms with our peers until it becomes part of our vocabulary. For those in a
If you have been observant and understand the wants of your prospect and know your inventory, you know where you are going to lead them.
