By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally
By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As
Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and
By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d
By Jane Marie O’Connor Higher profitability is the ultimate result when developers and builders focus on segmentation, a necessary but most overlooked component in today’s
Home builders and developers are beginning to realize how much online leads can positively impact their bottom lines. Understanding the buyer’s funnel and your conversion
By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The
All sales teams want the same thing… SALES! To get sales you typically need a marketing plan that generates “sales leads.” This is where the
If not, you should be. By setting up a lead feed system, you can automatically import sales leads into your CRM (customer relationship management) software,
Overall, there are eight things you must accomplish during the course of the initial interview: 1. Establish rapport. Your clients must like you and begin seeing
