
Boomers On The Move
Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and
Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and
By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d
By Jane Marie O’Connor Higher profitability is the ultimate result when developers and builders focus on segmentation, a necessary but most overlooked component in today’s
Home builders and developers are beginning to realize how much online leads can positively impact their bottom lines. Understanding the buyer’s funnel and your conversion
By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The
All sales teams want the same thing… SALES! To get sales you typically need a marketing plan that generates “sales leads.” This is where the
If not, you should be. By setting up a lead feed system, you can automatically import sales leads into your CRM (customer relationship management) software,
Overall, there are eight things you must accomplish during the course of the initial interview: 1. Establish rapport. Your clients must like you and begin seeing
Web-savvy real estate shoppers who research master-planned communities online make several key decisions during the research phase. While engaging these top of funnel leads, baseline
Top of funnel leads are individuals just starting their search for a master-planned community and they share a common bond: research. Prospects in the ‘research‘ phase are not
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