By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The truth is, many sales professionals often don’t understand the buying motives of this demographic well enough to help them move faster. It’s easy to understand the motives of a buyer […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. Some come in smoking hot and are ready for you to pounce with your immediate ABC (Always Be Closing) pitch. But most—especially when it comes to the average sales cycle of […]

By Lasso New Benchmarks of Online Success A recent Professional Builder article unveiled the latest indicators of online sales success for the new home industry. And it’s no surprise that as home builders and developers analyze their data and improve their campaigns, some benchmarks are getting higher. Here’s a recap from the article: 100% of […]

By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy. And while generating a ton of leads can be accomplished fairly easily, generating a significant amount of high-quality leads requires a much more refined strategy. Check out these tactics for […]

By Rawle Murdy Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps you do just that. Here are three cost efficient marketing tactics from 2018 that you should continue in 2019. They will efficiently increase visibility to drive targeted top-of-funnel awareness and […]

Joe and Sue Smith are your classic baby boomers. Residents of Albany, NY, avid golfers, late 50s, and contemplating retirement. As they peer out their window at the frigid snowscape of a late-January day, the visions of soon retiring in the year-round golf paradise of the Sunbelt become more vivid. Florida? Arizona? The Coastal Carolinas, […]

Watch this brief overview of PCR to see how we generate leads and web traffic for master-planned lifestyle communities.

Run these basic Google Analytics reports on your community website at least monthly – or weekly when a marketing campaign is underway. 1. New Sessions, Returning Sessions & Users Keep it simple: view the 12-Month Sessions report often. That’s it. If your sessions spike up or seem low, consult your digital marketing gurus to explain. 2. Bounce Rate Always […]

Writing for the Web: 3 Tips for Success Research shows websites are less successful as marketing tools when text from print materials is shifted online. Both media use text and graphics, but people search for answers on the Internet and they search for stories in print. 3 Tips For Strengthening the Writing on Your Community’s Website: Rewrite. Don’t Recycle […]

In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and other more intrusive forms of advertising began to emerge online, web users became desensitized to those forms of blatant advertising, while sponsorship performance continued to deliver results. This really has to […]