By Rawle Murdy   Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps you do just that. Here are three cost efficient marketing tactics from 2018 that you should continue in 2019. They will efficiently increase visibility to drive targeted top-of-funnel awareness […]

Joe and Sue Smith are your classic baby boomers. Residents of Albany, NY, avid golfers, late 50s, and contemplating retirement. As they peer out their window at the frigid snowscape of a late-January day, the visions of soon retiring in the year-round golf paradise of the Sunbelt become more vivid. Florida? Arizona? The Coastal Carolinas, […]

Watch this brief overview of PCR to see how we generate leads and web traffic for master-planned lifestyle communities.

Run these basic Google Analytics reports on your community website at least monthly – or weekly when a marketing campaign is underway. 1. New Sessions, Returning Sessions & Users Keep it simple: view the 12-Month Sessions report often. That’s it. If your sessions spike up or seem low, consult your digital marketing gurus to explain. 2. Bounce Rate Always […]

Writing for the Web: 3 Tips for Success Research shows websites are less successful as marketing tools when text from print materials is shifted online. Both media use text and graphics, but people search for answers on the Internet and they search for stories in print. 3 Tips For Strengthening the Writing on Your Community’s Website: Rewrite. Don’t Recycle […]

In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and other more intrusive forms of advertising began to emerge online, web users became desensitized to those forms of blatant advertising, while sponsorship performance continued to deliver results. This really has to […]

Here’s a clip from my interview with Barbara Corcoran where we talk about the benefits of buying in a “new” versus “established” community. The discussion centered around 55+ buyers. Ms. Corcoran suggests that “cautious” personality types are better off buying in a community where all amenities are in and “you really see what you get.” This is […]

Today’s innovative master-planned communities are hiring marketing directors, and more, to get the word out and attract new buyers. Why? According to the Community Associations Institute (CAI), communities spend upwards of $1 billion per week through more than 300,000 homeowners associations. That’s a big investment to protect. If you’re relying solely on word of mouth, goodwill […]