Private Communities Registry (PCR), the trusted online resource for real estate shoppers interested in amenity-rich, master-planned lifestyle communities, has released its 2021 Survey of Homebuyers and Renters Researching Lifestyle Communities Report. This free, 28-page report provides insight into the behavior, motivations, and financial situations of retirees and pre-retirees searching for not just a home—but a […]

There are emerging technology companies that provide immersive products such as 3D ground tours of homes, however these are only fixed on showing the actual home, not the community. What if there were services out there that did both? An all-in-one immersive experience? SKYNAV provides a seamless experience from the sky, to the ground, right […]

Despite all the uncertainty brought on by the events of the past year, the real estate market has continued to thrive. Lifestyle communities have been no exception, but that doesn’t mean they haven’t had to adapt and adjust their approach like everybody else. With the pandemic making in-person visits impossible, sales and marketing teams were […]

Robert Louis Stevenson once famously told us “don’t judge each day by the harvest you reap but by the seeds that you plant.” There’s a lesson in there for everyone in terms of keeping a sound perspective on our daily productivity and accomplishments. But it’s especially applicable to those of us in lifestyle community sales […]

Every day, 10,000 more baby boomers reach retirement age, and by 2030, one in five Americans will be 65 years of age or older. The population of seniors looking for a place to call home and settle in for their Golden Years and beyond is immense — and growing exponentially. With many senior living community […]

The COVID-19 pandemic has shaped what “community” looks like for most everyone. With all the time apart, people are craving interaction and new ways to connect. Safety, wellness and connection—as they relate to home and communities—have moved to the forefront as homebuyers reconsider what they now want and need most from their homes and outdoor […]

Peter DayotManaging DirectorPublicus Community It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM……. In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of […]

By: Kathy Heil, Partner, StoryTeller Media + Communications When it comes to attracting buyers, enticing prospective members, and raising community awareness, video is arguably the most powerful and persuasive medium private club marketers have at their disposal today. Video sets you apart from your competitors and helps prospective buyers fall in love with your community. […]

Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit […]

From the outset of the pandemic, it was clear that certain companies would have to change the way they do business to stay afloat. More restaurants offering carry-out options, clothing companies manufacturing masks — alternative business models are appearing everywhere in response to the changing landscape. For homebuilders and developers, there really is no alternate […]