The COVID-19 pandemic has shaped what “community” looks like for most everyone. With all the time apart, people are craving interaction and new ways to connect. Safety, wellness and connection—as they relate to home and communities—have moved to the forefront as homebuyers reconsider what they now want and need most from their homes and outdoor […]

Peter DayotManaging DirectorPublicus Community It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM……. In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of […]

When it comes to attracting buyers, enticing prospective members, and raising community awareness, video is arguably the most powerful and persuasive medium private club marketers have at their disposal today. Video sets you apart from your competitors and helps prospective buyers fall in love with your community. But actually creating marketing videos for your community […]

Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit […]

From the outset of the pandemic, it was clear that certain companies would have to change the way they do business to stay afloat. More restaurants offering carry-out options, clothing companies manufacturing masks — alternative business models are appearing everywhere in response to the changing landscape. For homebuilders and developers, there really is no alternate […]

E-commerce is rapidly progressing as the world navigates COVID-19. A recent article in Forbes magazine citing statistics from a report published by Adobe shows online spending in May hit $82.5 billion, up 77% year-over-year. According to Adobe, it would have taken between 4 and 6 years to get to the levels that we saw in […]

By NoviHome With consumers spending increasing amounts of time on their mobile phones and marketers across all industries focusing intensely on their buyers’ experience, the need for an app-based, customer-centric experience has never been greater. During a CXPA (Customer Experience Professionals Association) webinar, then President & CEO of Mercedes-Benz USA, Steve Cannon remarked that, “customer […]

According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 75% of respondents are considering relocating out of state, while just 10% plan to move to a new neighborhood in their current state.  Whether they choose to stay close to home and remain near family, or move across state lines in favor of […]

By: Spencer Powell, Builder Funnel It’s a noisy world out there.  Marketing your new community can be tough.  Consumers are hit with so much information, so many ads, and they are bombarded with posts on social media. So, how can you flip the script and have your potential buyers actually seeking you out? Enter lifestyle […]

By Ty Downing, SkyNav™ 360 Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can be a challenge. The static images you show them are beautiful, but they don’t give a real sense of depth, space and proximity. You may have truly remarkable features in […]