Explore insights from PCR’s 2026 report on 55+ homebuyers and active adult buyers—and what it means for master-planned community marketing.
PCR’s 2025 Survey Report unveils insights into the behaviors, motivations, and purchasing plans of retirees and pre-retirees searching for their ideal community.
Reports suggest millennials are moving to golf communities more than ever. Find out why and see how your marketing and sales teams can capitalize.
Get an overview of PCR’s 2024 Homebuyers & Renters Researching Lifestyle Communities report and download your free copy!
Read about the five mistakes real estate agents make when working with homebuilders to sell new construction homes in 55+ active adult communities and how to avoid them.
Explore the most popular master-planned lifestyle communities according to PCR’s age-targeted active adult homebuyer audience.
Check out this insightful podcast episode for tips and best practices on digital marketing strategies for the active adult homebuyer.
New research reveals that today’s homebuyers don’t totally trust builders. This article shares five actions real estate companies can take to earn the trust of consumers.
Age targeting involves tailoring marketing efforts to specific age demographics. In this article, we will explore the reasons age-targeted marketing is vital in the real estate industry.
New 2023 research report reveals insights on the behavior, motivations, and financial situations of age-qualified buyers looking for real estate in master-planned communities.
