Published on June 23, 2022
According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 76% of respondents are planning to relocate out of state, while just 8% say they will remain in the same state with their next move.
The nearly 2,000 people surveyed make up what’s considered PCR’s core audience—retirees and pre-retirees, active adult boomers looking for not just a home…but a lifestyle. So with more than 3 out of 4 of them indicating a desire to move across state lines, it begs the question. Why are they moving and where are they going?
Of those planning a move, they gave the following as top reasons for relocation: retirement (55%), warm weather (51%), financial reasons (32%), and simply a change of scenery (22%).
These numbers are pretty consistent year after year, and for good reason. The priorities and desires of retirees and empty-nesters often shift as they set their sights on a more pleasant year-round climate, lower taxes, and the ability to stretch their budgets in a more retirement-friendly state.
With more than half of the surveyed homebuyers pining for warmer weather with their next move, it’s no surprise that “near the beach” was the top answer when asked what kind of location they’re looking for. For lifestyle community home searchers across the board, water and golf remain high priorities. Thirty-six percent want to be near the beach and another 15% say lakefront living is their ideal location. About 20% also chose “being near a golf course” as an essential element in their home search.
Whether they choose to stay close to home and remain near family, or move across state lines in favor of better weather, increased affordability, and lower taxes, 1 out of every 4 users will relocate after finding a community on PCR’s website.
How do we know this?
Because PCR uses the National Change of Address (NCOA) to confirm relocations. By regularly processing our database of contacts through NCOA, we can plot relocations and use the data to demonstrate the proven results produced for our community partners.
Want to see if motivated homebuyers are moving to your area? With advanced relocation data and mapping software, PCR can create a customized relocation report for your market. Get your free report today!