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Eco-Friendly Homes and Green Communities an Increasingly Popular Choice Among Lifestyle Homebuyers

Published on August 25, 2022

Users come to (PCR) in search of more than just a home…they come in search of a lifestyle. It’s through PCR’s master-planned community showcase pages that prospective homebuyers can search and learn about a community’s type (active adult, retirement, 55+, family-friendly), unique locations (near the beach, in the mountains, on a golf course), and amenities offered (swimming pool, fitness center, clubhouse, walking trails, etc.).

With so many master-planned communities catering to so many lifestyle preferences, more and more are becoming environmentally conscious. Certified green homes…land conservation…renewable energy sources…community gardens. These are just a few of the things that make a community green and sustainable. They’re also the things that today’s homebuyers are demanding.

In fact, recent PCR research revealed that eco-friendly living is top of mind for lifestyle community buyers as those surveyed selected “Energy Efficiency” (56 percent), “Smart Home Features” (23 percent), “Sustainable Building Materials” (15 percent), and “Solar Energy” (11 percent) as home features that are important to them.

2022 PCR Survey Report CTA- Small

A New Era of Home Energy

Combine these homebuyer preferences with government incentives, and more builders are being encouraged to prioritize energy efficiency with new home construction. According to a recent story by, the zero-energy buildings market is expected to grow by more than $91 billion from 2020 to 2025 at a CAGR of 26.41%.

Between 1.) energy-efficiency in home construction—with updated building codes dictating all-electric, clean energy building practices, and 2.) consumers demanding things like solar panels, battery backup, and EV charging, the benefits to “going green” are undeniable.

So as more builders adjust their practices to meet ESG (Environmental, Social, and Governance) goals and more homebuyers are seeking net-zero energy smart homes, the popularity of energy-efficient homes in sustainable green communities is here to stay.

Whether they feel strongly about actively mitigating the effects of climate change, or just want to do their part in treating Mother Nature with care and respect, more homebuyers are seeing the benefits in trying to live a little greener—not just for the environment, but also for their health and their pocketbooks.

Several communities, builders, and realtors feature sustainable green communities on PCR. Here are a few examples of eco-friendly communities that are generating a lot of interest and information requests with PCR’s engaged audience of lifestyle community searchers.

eTown- Jacksonville, FL

Green Community eTown
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Ranked among RCLCO Real Estate Advisors’ “Top 50 Best-Selling Communities in America,” this innovative community includes a plethora of advanced smart technology and sustainable living features. eTown offers a pedestrian-friendly environment with a mix of social and recreational amenities, businesses, shops, and entertainment. Committed to sustainability, 50% of the community is dedicated to remaining as preserved natural land. There are also nine electric car charging stations within a 30-mile radius of eTown.

Waterways- Richmond Hill, GA

Waterways Georgia Green Community
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With more than 400 acres of preserved land including islands, nature trails, indigenous woodlands, bamboo forests, and tidal creeks, Waterways is bordered by 2,000 acres of wildlife management areas administered by Georgia’s Department of Natural Resources. This private gated community in Richmond Hill, GA, features an array of amenities and efficient homes throughout the natural topography of the 2,300-acre property. Inspired planning and thoughtful consideration has been given to create architectural guidelines that are authentic to the coastal region.

Chinquapin- Glenville, NC

Green Community Chinquapin
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Located just outside of Cashiers, North Carolina, Chinquapin is a gated conservation community situated at 4,000 feet in the heart of the Blue Ridge Mountains. One-third of this 2,000-acre Western North Carolina mountain community has been placed in permanent conservation. Immersed in nature, Chinquapin offers a wide array of outdoor activities, such as camping, fishing, hiking, biking, and horseback riding. The charming shops, restaurants, art galleries, and cultural attractions of downtown Cashiers, known as the “Crown of the Carolinas,” are just 10 minutes down the road.

Balsam Mountain Preserve- Sylva, NC

Green Community Balsam Mountain Preserve
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Unique in every sense, this western North Carolina mountain community has a history steeped in preservation—built on a commitment to preserve its natural surroundings. With 4,400 acres that are home to less than one residence per acre, Balsam Mountain Preserve is the lowest density private community in the Carolinas. Located less than 40 minutes west of Asheville, residents are treated to a mountain lifestyle complete with championship golf, outdoor recreation, and a vibrant social calendar.

Trilogy® at The Vineyards- Brentwood, CA

Green Communities Trilogy at the Vineyards
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This Northern California community located about an hour from downtown San Francisco combines a lovely rural setting surrounded by vineyards, orchards, and parklands with easy access to the exceptionally diverse cultural attractions of the San Francisco Bay Area. Highlights include an array of resort-style amenities and homes built with the Shea Solar energy package that generates clean, renewable energy to save money and dramatically offset consumption based on average electricity usage.

Shine a Spotlight on Your Community’s “Lifestyle”

Whether they’re centered around green practices, health and wellness, golf, equestrian, or any other combination of characteristics and amenities, the communities featured on PCR put lifestyle first and allow users to search based on a variety of criteria.

To learn more about generating leads and finding prospects who are looking for the things that make your community unique, schedule a demo to learn more about setting up a PCR showcase page.

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