Quantcast is a free service that lets you check out the audience, interests, and demographics of visitors to over 100 million websites. “Measure + Advertise” is
Run these basic Google Analytics reports on your community website at least monthly – or weekly when a marketing campaign is underway. 1. New Sessions, Returning
Last spring, Google Analytics quietly changed some of their reporting terminology – • Visits was renamed Sessions. • Unique Visitors was renamed Users. • Pages/Visit (also called Page Depth) was renamed Pages/Session (but is still called Page
Be careful: duplicate content can sometimes result in lower search rankings and consequently traffic from search engines. Let’s say you post on your community’s blog, then
Several effective and preferred Customer Relationship Management (CRM) systems can be found under B2B Resources on Community Sales & Marketing News. All CRM systems can help sell new
Ask any community sales and marketing professional where their buyers are coming from and they will likely list several “traffic pockets” that seem to connect
While community marketers understand the importance of capturing and steering prospective buyers to the community’s website, they sometimes do not take advantage of Google Analytics and its
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