Published on February 17, 2015
Quantcast is a free service that lets you check out the audience, interests, and demographics of visitors to over 100 million websites. “Measure + Advertise” is Quantcast’s tagline. While the data is not totally accurate just yet, Quantcast is working hard to give advertisers a peek behind the curtains. You can see whether websites are a […]
Published on February 16, 2015
Run these basic Google Analytics reports on your community website at least monthly – or weekly when a marketing campaign is underway. 1. New Sessions, Returning Sessions & Users Keep it simple: view the 12-Month Sessions report often. That’s it. If your sessions spike up or seem low, consult your digital marketing gurus to explain. 2. Bounce Rate Always […]
Published on February 3, 2015
Last spring, Google Analytics quietly changed some of their reporting terminology – • Visits was renamed Sessions. • Unique Visitors was renamed Users. • Pages/Visit (also called Page Depth) was renamed Pages/Session (but is still called Page Depth in places). • Avg. Visit Duration (also called Time on Site) was renamed Avg. Session Duration. In an April 16, 2014 blog post, Google explained that the change was made to allow the viewing […]
Published on February 3, 2015
Be careful: duplicate content can sometimes result in lower search rankings and consequently traffic from search engines. Let’s say you post on your community’s blog, then copy and paste the entire blog entry (or substantial portions of it) to Facebook and then onto your website’s news page. When the same content appears in different places online, […]
Published on February 1, 2015
Several effective and preferred Customer Relationship Management (CRM) systems can be found under B2B Resources on Community Sales & Marketing News. All CRM systems can help sell new and existing homes in master-planned communities. They collect useful information, but how marketers and sales people use it makes all the difference. CEO Michael Worthington of North Carolina-based brightdoor Systems, Inc., took […]
Published on November 17, 2014
Ask any community sales and marketing professional where their buyers are coming from and they will likely list several “traffic pockets” that seem to connect well with their community. Long Island, New York and Florida seem to be a good pairing, for example, and migration patterns also support large influxes of South Floridians northbound within […]
Published on November 13, 2014
While community marketers understand the importance of capturing and steering prospective buyers to the community’s website, they sometimes do not take advantage of Google Analytics and its free insights. Experts in using the free Google tool can create sophisticated reports that can take hours to assemble, but even a novice user of Google Analytics can determine where […]