Published on November 18, 2019
By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally hard. It was a literal game of telephone – customers were on their own, blindly calling restaurants hoping for an opening. The problem actually started at the restaurants. Turns out, […]
Published on November 18, 2019
By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As you well know, private communities are not the only ones selling private community experiences anymore. Hotels and other formidable competitors are leveraging their power to offer exclusive and unforgettable “member” […]
Published on November 18, 2019
Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and influential generation as we head into 2020. They control more than two-thirds of the nation’s disposable income, 70% of its financial assets, and account for 32% of our home sales. […]
Published on July 15, 2019
By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d likely conjure up an image of an oversized, cumbersome, ATM-like chunk of hardware that leads users through a clunky, push-button-driven experience. And that mental picture is only natural, since that’s […]
Published on July 15, 2019
Do you recognize that logo? If you’re not seeing it at least once a week when you log in for your routine web traffic check-up, you’re missing out. Missing out on valuable (and free!) data that can measure the performance of your master-planned community website and educate you with insights to improve your marketing efforts. […]