By Monaca Onstad, President/CEO of Onplace The softening of the residential real estate market has left some master-planned developers asking how they can best position their communities to stand out. As we enter the world of “selling” homes again, the role of lifestyle and, effectively marketing your lifestyle to prospects, has become increasingly more important. […]

By Carol Morgan, Founder & President, Denim Marketing Today’s homebuyers want more outdoor living, including walkability, greenspace, connectivity to nature and amenities. St. Bourke, Atlanta-based asset management and property development company, started thinking about placemaking and amenities differently after the pandemic. “COVID brought social isolation to the forefront and providing places that connect people versus […]

Users come to PrivateCommunities.com (PCR) in search of more than just a home…they come in search of a lifestyle. It’s through PCR’s master-planned community showcase pages that prospective homebuyers can search and learn about a community’s type (active adult, retirement, 55+, family-friendly), unique locations (near the beach, in the mountains, on a golf course), and […]

Thanks to longer wait times and higher prices, buyers are demanding a better customer experience. With NoviHome, you can know exactly what your buyers are thinking. Elevate the Buyer Experience In your custom-built app, leads can view all of your marketing material, keeping them interested in your brand while they wait. Agents can use NoviHome […]

Today’s homebuilders and developers understand the impact online sales can have on their bottom lines. In order to successfully implement and execute an online sales program, there are several key considerations. How will you generate leads online? And when they begin to come in, how will you keep track of them all…assign ownership…identify the source…and […]