According to PCR’s recent survey of homebuyers and renters seeking lifestyle communities, 76% of respondents are considering relocating out of state, while just 10% plan
By: Spencer Powell, Builder Funnel It’s a noisy world out there. Marketing your new community can be tough. Consumers are hit with so much information,
By Ty Downing, SkyNav™ 360 Your master-planned community is truly exceptional. Now you need to capture potential homebuyers’ attention and stir their emotions—but this can
By Bill Fife, Melrose Lifestyle Services The overriding priority for any developer planning a new residential or vacation rental community is to guarantee strong and
By Cecilian Partners The problem facing builders and developers Twenty years ago, a company named OpenTable noticed a problem. Making a restaurant reservation was exceptionally
By Amber Natale, President of Smarthinking Inc. As we head into 2020, we see a more competitive landscape on the horizon for private communities. As
Baby boomers are 77 million strong, accounting for 25% of the U.S. population. So, all the “Okay Boomer” wisecracks aside, they’re still a powerful and
By Michael Worthington, CEO, BrightDoor The marketing world needs a better word for “kiosk.” Use the term with most sales and marketing pros, and they’d
Do you recognize that logo? If you’re not seeing it at least once a week when you log in for your routine web traffic check-up,
By Immersion Active Geotargeting has been around long before it became a buzz word for digital advertising. It’s what marketers do every time they send
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