By Immersion Active Geotargeting has been around long before it became a buzz word for digital advertising. It’s what marketers do every time they send
By Jane Marie O’Connor Higher profitability is the ultimate result when developers and builders focus on segmentation, a necessary but most overlooked component in today’s
Home builders and developers are beginning to realize how much online leads can positively impact their bottom lines. Understanding the buyer’s funnel and your conversion
By Kimberly Mackey There is a myth in the new home industry that the active adult buying cycle is much longer than other buyers. The
By Lasso New Benchmarks of Online Success A recent Professional Builder article unveiled the latest indicators of online sales success for the new home industry.
By Element-360 In the wild west of digital lead generation, there are endless digital marketing opportunities for communities & builders to leverage in their strategy.
Most serious research starts during the holidays; December 26 is “Black Friday” for master-planned communities Warm-weather master-planned communities and other vacation home sellers are making
By Rawle Murdy Have you ever heard the old saying, “If you want to catch fish, fish where the fish are”? Targeted digital marketing helps
Joe and Sue Smith are your classic baby boomers. Residents of Albany, NY, avid golfers, late 50s, and contemplating retirement. As they peer out their
