Fact: Master-planned community marketing programs vanish when developers leave. This is a huge problem for property owners in private residential club communities because less marketingmeans lower demand for their
Last spring, Google Analytics quietly changed some of their reporting terminology – • Visits was renamed Sessions. • Unique Visitors was renamed Users. • Pages/Visit (also called Page Depth) was renamed Pages/Session (but is still called Page
Top of funnel leads are individuals just starting their search for a master-planned community and they share a common bond: research. Prospects in the ‘research‘ phase are not
Be careful: duplicate content can sometimes result in lower search rankings and consequently traffic from search engines. Let’s say you post on your community’s blog, then
Editor’s Note: We’re all guilty of it – using industry terms with our peers until it becomes part of our vocabulary. For those in a
If you have been observant and understand the wants of your prospect and know your inventory, you know where you are going to lead them.
Several effective and preferred Customer Relationship Management (CRM) systems can be found under B2B Resources on Community Sales & Marketing News. All CRM systems can help sell new
Ask any community sales and marketing professional where their buyers are coming from and they will likely list several “traffic pockets” that seem to connect
In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and other
Here’s a clip from my interview with Barbara Corcoran where we talk about the benefits of buying in a “new” versus “established” community. The discussion
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